NFT Genius, a digital production company bringing empowerment-driven immersive experiences to the world of digital collectibles and music, announced today a $4 million seed investment round from some of the most notable figures in the digital collectibles and entertainment industries.
Among the investors are Mark Cuban, entrepreneur extraordinaire, Roham Gharegozlou, and creator of NBA TopShot, Anthony Pompliano, mega-crypto influencer and Founder of Morgan Creek Digital, HOF Capital, and Sound Ventures, led by Guy Oseary and Ashton Kutcher.
The company’s goal is to create a one-stop-shop for artists seeking the creation of NFTs, for purchasers looking to buy into digital collectibles, and for NFT creators pursuing collaborations with both the supply and demand aspects of the NFT marketplace. By doing so, NFT Genius will ultimately transform the way in which brands connect and interact with their customers and radically change the world of digital collectibles and music, one meaningful experience at a time.
“NFTs allow for digital content and pieces of our digital history to be preserved, controlled, and consumed at any moment in time, and those that hold real value will bring an added level of significance for users,” said Jeremy Born, CEO, and Co-Founder of NFT Genius.
“What NFT Genius is doing, that others are not, is creating a verticalized destination for interactive experiences and meaningful virtual connections,” said Mark Cuban. “Comparable to the phenomenon of fanfiction, sharing artwork through NFTs creates a collaborative process between creator and consumer, and allows for decentralized technologies to become the new preferred medium for communication and shared experience.”
Alongside the creation of the NFT marketplace, NFT Genius will also utilize the investment funds to scale internal operations and explore additional expansion opportunities into a variety of verticals. While the main focus for NFT Genius lies within the music industry, the company has plans to expand into the sports, gaming, comedy, and broader blockchain protocol ecosystem.
“As an artist myself, I see NFTs as a huge opportunity for musicians, and all creators, to find an avenue that provides continual streams of revenue,” said Karl Meier, Managing Partner and Co-founder at NFT Genius. “In today’s landscape, the compensation artists receive for their music being streamed is abysmal — but that is only the beginning of the experiences we can provide through fan and artist interactions on an NFT platform combining meaningful experience and collectability once again.”
Although NFT Genius is still in production, the team has already begun leading the pack in ideating and executing experience-driven NFTs through its novel, top-20 gamified NFT collection, Bitcoin Origins. The collection, which immortalizes the most significant milestones in bitcoin’s history, started as art NFTs and quickly turned into a dedicated community and unique experience for players, whilst generating millions for the company since its launch in October 2020.
Kurt Braget, CTO and Co-founder at NFT Genius, added: “Digital collectibles, in this case, NFTs, are the first mainstream product that are a ‘cryptocurrency first’ product. That’s probably the single largest win in the history of crypto since Bitcoin. The amount of things that we are able to achieve with NFTs is mind-blowing and we can’t wait to share.”
“With the seemingly daily increase of NFT craze hitting both the crypto and mainstream markets, it’s difficult for projects to find that sweet spot that allows them to prevail among their competitors,” said Guy Oseary of Sound Ventures. “NFT Genius’ focus on bringing interactive experiences and real utility to NFTs is not only a novel concept but also a huge step in the right direction for the NFT industry at large.”